Brand Communication Kit Tech Notes

In most other systems, the end user builds the piece by picking assets (pictures, logos and text blocks) from a list based on a predetermined hot spot or placeholder, and then sends it back to the server for a rendered image. If a change were needed in the marketing piece the process would need to be completely repeated. BCK overcomes these time-draining problems with our unique solution.

With BCK, the online marketing piece is created in Macromedia Flash™ technology through the use of "nested" animation. This technique maximizes the flow of data streams to and from the server and is based on the principles of dynamic fluid motion theory. The concept moves the information in a steady pace so as not to cause latency or back up in the transfer of information. This technique was developed by BCK software engineers to overcome an inherent file issue in the generation of marketing pieces. Through the use of nested animation we can now let the end user see and modify marketing pieces in real time.

• Nested animation feature moves the information at a steady rate

• Increased speed: Proprietary method reduces/eliminates latency or backup in information transfer

• No longer a "blind" process: End user can now see and change their marketing pieces on a real time basis

• Reduces/eliminates re-rendering/"back-and-forth" interaction between server and client

BCK also serves as a digital asset library for the end user. The user can upload and store their proprietary digital assets along with the marketing pieces they have created in a "My Campaigns" section. This asset library is integrated into the BCK creative solution and is used in the creation of the actual marketing pieces.

Prior to integration of a digital asset library, the end user was limited to
assets that were tied to a template and could not store them.

BCK is not bound by any limitation to the rendered file formats, allowing the completed marketing piece to render to hard copy in any file format (i.e., tif, jpeg, pdf, eps, and others). This is done through a unique use of Macromedia's Generator™ (newly released as Flash MX™) and auxiliary, custom code developed by our software engineers.

This is in contrast to all other products, which limit the rendering to specific file formats. Prior to our file rendering technique, file formats would need to be predefined, with end user usage limited to this previously defined list.

Other advantages and proprietary characteristics are as follows:

• Flash-based solution is fully functional in the user's browser, and requires no additional, special software
• Secured Application Server Provider (ASP) model can be accessed worldwide, running securely over the Internet
• Creates multi-task content opportunities for global multi-cultural and language needs
• User-based control of all assets for development and distribution
• Easy-to-use, intuitive interface and tools for simple point-and-click applications
• Exclusive/expansive library of industry-specific creative templates
• Comprehensive DM decision rules and databases