Case Studies

Better Co-op Program Compliance

The Challenge: A large, European auto manufacturer with hundreds of auto dealers in the U.S. wanted their dealers to take better advantage of their co-op fund program on a regular basis -- something many dealers were not doing -- while assisting the dealers build and run better-looking ads.

The Solution: With BCK’s online system, dealers could easily access professionally designer, pre-approved ads. These ads were built by corporate and their agency with the correct Logos, legally approved body copy and pictures, yet allowed the dealers local flexibility with customization of the ads.

The Results: Dealer use of co-op funds increased to almost 100% per dealer.

Reduce Costs of Producing Co-op Materials

The Challenge: A nationwide cellular phone company was spending hundreds of thousands of dollars producing large Ad Slick Books. The printing and shipping costs of these books was becoming prohibitive. Yet, the need for local market advertising was increasing.

The Solution: BCK provides an online library of graphic assets (logos, pictures, etc.), and pre-designed and approved ads, banners and brochures -- thus eliminating expensive printing, binding and shipping charges.

The Results: Savings in design and shipping of expensive Ad Slick Books paid for the program in the first year alone.