Brand control: How, why, and what’s the ROI?

How many times has this happened to your marketing materials in the field?

• Missing or Misused Logos
• Incorrect Copy
• Outdated Photos

Your brand is one of your most valuable assets. See how Brand Communication Kit (BCK) helps companies control the use of their brands in every marketing piece produced in the field. BCK can save money, eliminate mistakes, and make all your marketing more effective.

The problems of controlling a brand in the field can be frustrating. We’ve listed some of the common problems -- see how many you face. Then see how the Brand Communication Kit can solve these problems, and what the return on investment can be.

Common brand control problems

Brand Communication Kit solutions

ROI: Corporate Brand Management

ROI: End Users of Brand

Common brand control problems

Sloppy and slow execution dilutes the effectiveness of brand advertising. Brand managers are all too familiar with the things that can go wrong.

What can go wrong with ads on a local level:

• Wrong logo
• Logo used incorrectly
• Wrong product photo
• Wrong theme line or headline
• Wrong body copy
• Lack of legal disclaimers or incorrect legal copy
• Cluttered layout
• Lag in using new materials
• Mixture of old and new campaign elements
• Slick book does not have needed size ad
• Even with a slick book you still need production help, sometimes free from publications but often needs local ad agency or graphic designer help and cost
• A poorly done ad can have co-op funding withheld or refused
• Feeling that corporate imposes rules but does not give field the means to follow those rules
• Other marketing materials not in slick book are difficult to customize

What can go wrong at the corporate level:

• Cost and time involved in producing slick books
• Difficulty of approving ads in timely fashion
• Slowness in campaign rollout
• Difficulty in tracking what is being used in the field, what was most effective or popular
• You spend a lot of money to build a brand image, but if that image is not used consistently in the field, you erode the brand

BCK addresses all these concerns, and does so in a way that requires nothing more than a computer with a connection to the Internet.

back to top

Brand Communication Kit solutions

No more missing logos, incorrect copy or outdated pictures.

Toss out your ad slick books and tell your dealers and retailers to get online with the Brand Communications Kit.

Brand Communication Kit uses the speed of the Internet to help your company:

• Save time -- Distribute new materials instantly, and enable dealers to produce new ads quickly

• Save money -- Eliminate printing and shipping of ad slicks, reduce the need for production help at the dealer level

• Eliminate mistakes -- Only the newest product shots and ads are available, and you dealers get your approval of ads online

• Protect your brand -- Make sure all marketing materials follow brand guidelines and build consistent corporate image

• Increase sales -- Use of up-to-date and consistent brand advertising helps makes marketing campaigns more effective

The Brand Communication Kit (BCK) requires no special software for end users. BCK can be quickly accessible by using even a dial-up Internet account. Your company controls access to your pre-designed communication pieces. And our unique BCK Development Engine (patent pending) lets end users customize and output materials for production with virtually no training.

You will not find a faster or easier to use system on the market.

back to top

ROI: Corporate Brand Management

The Brand Communication Kit system pays for itself quickly on the corporate level:

• Eliminates slick book production, printing, and shipping costs
• Eliminates need to ship updates to slick book
• Establishes an online way to approve ads quicker
• Maintains consistent use of brand to prevent erosion or dilution
• Quarantines old photos and other ad elements so they cannot be used past their effective dates
• Provides for nearly instant rollout of new campaigns coordinated in all locations
• Improves effectiveness of brand advertising
• Increases participation and cooperation of dealers through ease of use
• Creates powerful management and administration tools that can track use of every element
• Puts no additional burden on I.T. staff

back to top

ROI: End Users of Brand

The Brand Communication Kit quickly generates immediate benefits to the bottom line at the local level:

• Save design and production dollars
• Ensure co-op fund approval by producing correct ads
• Avoid problems with wrong legal copy in ads
• Have means to produce a wider variety of ads and marketing materials than slick books could provide
• Save on cost of shipping ads to publications
• Capitalize on coordinating with the current ad campaign being funded by corporate
• Builds local business with integrated marketing materials that all have a consistent look and message

back to top